The fundamentals of marketing are applicable to all lines of business. This course will provide undergraduate business students with an understanding of marketing and the role it plays within an organization.
The approach to this course is to not only to provide you with a basic understanding of marketing, but most importantly to keep it relevant and interesting. Each week will be filled with lessons and exercises designed to acquaint you with the basic concepts and tools needed to be successful within this space.
As you are aware these courses are intense and focused, and over before you know it. You are expected to be an active participant in your own learning, bringing your experience and research to the course. I look forward to our upcoming weeks together.
Students will look at the important role marketing plays in modern business organizations. Specific topics include the marketing process, consumer behavior, customer relationships, social responsibility, market segmentation, branding, pricing, distribution, advertising, promotion, public relations, and sales. Students will learn how to develop and present a marketing plan. Students also develop and apply analytical skills in marketing research methodology. 5 crs.
Upon completion of this course students will be able to:
- Define marketing and the importance it provides to an organization.
- Evaluate current marketing challenges.
- Learn the use and application of the SWOT analysis in marketing.
- Understand and recognize market segmentation strategies.
- Explore the fundamental marketing mix elements (4p’s).
- Develop a comprehensive marketing plan.
- Understand the ethical components of marketing.